Twelve SWOT layouts that run from a blank 2×2 all the way to an action plan with owners and dates – including the page that stops people confusing a strength with an opportunity. Five colorways plus a print set, editable in free Canva.
Who it is for
Consultants and freelancers putting analysis in front of a client, and founders who need the four lists to end in a decision rather than a slide.
Why this set and not a single page
It fixes the mistake almost everyone makes. People put a market trend under Strengths. Every box here carries the question that sorts it, every page marks which half of the world it belongs to, and page four exists purely to settle it: if it would still be true with you gone, it is external.
It does not stop at four lists. The set runs as a sequence – factors, then impact, then TOWS, then an action plan with owners and dates. ‘So what happens now’ is a page, not a question you are left with.
An impact page, so the big things stop competing with the small ones. Factors sorted into high, medium and low, where the space each band gets is its share of your attention. No more than four things can be high.
A TOWS matrix that says what each cross means. SO attack, WO build, ST defend, WT avoid – with the sentence that explains each, so the page produces moves rather than four more lists.
Written out with a real example. One layout is filled in completely: a two-person studio deciding whether to specialize. You can see what a good strength looks like before replacing it with yours.
Competitor, product and personal versions. The same four questions pointed at a rival, at a launch, and at your own career – so the set keeps earning its place after the first analysis.
What you get
- 12 editable layouts
- 5 named colorways – Sand, Sage, Slate, Blush and Noir
- 73 pages in one Canva file
- A print-friendly set of all 12 layouts – no color fills, for the copy you print and sign
- Two designs – US Letter (8.5 x 11 in) and an A4-proportioned copy for the client overseas
- Free Canva fonts only – Montserrat, Lato, Playfair Display
- PDF guide with both template links, instructions and license
- Commercial use for your own business and your clients
What you can change
- All text and headings
- Font color, style and size
- Backgrounds and color blocks
- Photos and your own logo
- Add, delete or reorder any page
Before you buy
- This is a Canva template, not a Word or Adobe file
- A free Canva account is needed to open it
- Nothing is shipped – the link arrives as an instant download
- Canva opens the A4 copy at A1 size – it does that to every A4-shaped import. The proportions are exactly A4, so printing it to A4 fills the page with nothing stretched
How it works
- Buy, and the PDF downloads straight away – no waiting for a designer, no email to wait for.
- Open the template link inside it and choose Use template.
- Canva copies the whole set into your account. Edit, export, send.
Not affiliated with Canva. Canva is a trademark of Canva Pty Ltd.
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